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The opportunities for chewing gum are clear with BENEO

BENEO presents new translucent chewing gum coating at ISM 2016
31st January – 3rd February 2016, Cologne, Hall 10.2, Stand G77

February 2015 - BENEO, one of the leading manufacturers in functional ingredients, is using ISM 2016 in Cologne to showcase its new ISOMALT translucent gum coating technology for the first time. This innovative coating process enables chewing gum manufacturers to create attractive products that deliver in terms of translucence and shine, while also maintaining stability throughout their entire shelf life.
The new coating has been made possible thanks to BENEO’s sugar replacer, ISOMALT, which is the only sugar replacer that crystallizes translucently. This unique characteristic makes it the coating of choice for those producers looking to create shiny pellets with innovative visual effects. For the first time ever, the new technology allows multi-coloured gum centres to be coated in a crunchy and translucent way. Extraordinary colours, as well as added print and sparkle effects are also now possible and remain visible throughout the shelf life.
BENEO’s unique ISOMALT translucent coating technology offers new ways to create appealing gum products on existing production equipment. Gum coated with ISOMALT has a fine, delicate crunch, excellent flavour release and it is not prone to chipping or cracking during production or transport.
Thomas Schmidt, Marketing Director at BENEO comments: "The chewing gum market is in need of fresh ideas to re-ignite sales and BENEO’s translucent coating technology offers fantastic scope for new product innovation. For the first time multi-coloured centres can be made visible, leading to new visual possibilities in the market that will create excitement for the consumer and manufacturer alike."
Being the only sugar replacer derived from beet sugar, BENEO’s ISOMALT has a sugar-like, mild sweet taste. It has received EFSA (European Food Safety Authority) health claims for both its low glycaemic and toothfriendly characteristics. Also, the US Food and Drug Administration (FDA) approved a dental health claim. Both are opening up further marketing opportunities for confectionery producers.
Technical samples will be available on BENEO’s stand (Hall 10.2 booth G77) at ISM, alongside market samples from the first manufacturers who have adopted this innovative technology.

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For further information please contact

PR agency contact:
Jo Kent at Publicasity
Tel: +44 1442 261199
Email: BENEO@publicasity.co.uk
BENEO contact:
Thomas Schmidt
Marketing Director
+49 621 421-151
Send me an E-Mail