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Sportification moves into the Mainstream for BENEO at HiE

HiE 2018, Frankfurt (27th Nov – 29th Nov 2018), Booth #8A51

BENEO, one of the leading manufacturers in functional ingredients, will be using HiE 2018 in Frankfurt as a platform to educate attendees on various emerging industry trends, including sportification. Working in collaboration with professional triathlete and BENEO ambassador, Marc Rink, the company will educate visitors on the opportunities presented to those leading an active lifestyle and showcase BENEO’s latest developments in nutrition when sports and a healthy lifestyle are combined.

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