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BENEO Showcases Sugar-Free Confectionery with
Authentic Flavours from Around the World at ISM

2nd – 5th February 2020, Cologne/Germany, booth number: 10.2 G77

At this year’s ISM trade fair, BENEO is taking visitors on a sensorial journey. The company unveils its latest Sweets Collection, a compilation of inspirational, sugar-free candies that contains authentic flavours from around the world. Designed to bring excitement and authenticity to every moment in the mouth, the collection embraces both the “healthy indulgence” and “sensorial immersion” trends that are currently driving sales of confectionery.
Recent research has shown that consumers want an emotional connection to what they eat. In order to revitalise confectionery sales in established markets, brands are being encouraged to develop confectionery flavours and textures which offer a memorable consumption occasion . Meanwhile a quarter of consumers worldwide are influenced by products containing low/no sugar when buying sugar confectionery . With this in mind, BENEO’s new combination of exciting flavours and sugar-free candies gives confectionery producers inspiration that will satisfy even the most adventurous snacker and drive commercial success.
To find the perfect flavours from around the world BENEO worked with the company’s flavour development partner, Symrise. Local experts in Europe, North America and Asia tasted and identified flavour-combinations in line with consumer trends in each region. By bringing together exotic and ‘hyper-local’ ingredients, the end result is an innovative range of sweets that really delivers in terms of appeal and impact.
Amongst others, the BENEO Sweets Collection includes:
Garden Chills: A two coloured stamped candy in green and yellow that offers a refreshing taste of lemon, lime and garden-mint and reminds the consumer of warm summer days in an Italian garden
Yuzu Candy: This hard-boiled candy contains the refreshing, tropical taste of the Asian fruit Yuzu, reminding consumers of their far-flung travels across the world
Tropical Blossom: This swirl candy combines the fruity flavours of orange blossom, hibiscus and blood orange, enabling the consumer to sense the summer breeze from America’s Deep South.
Rudy Wouters, Vice President BENEO-Technology Center: “We all know that taste is key for re-purchasing food products and using authentic flavours can allow consumers to experience memorable key moments again. Bringing the two elements taste and flavour together creates a winning combination that is crucial for experiencing emotional memories. This is why BENEO is working closely with its local partners and customers around the world to ensure the recipes and samples developed meet regional taste preferences. With our most recent collection of sugar-free candies, we have brought sensorial immersion to life and made authentic flavours perceptible, to help our customers tap into the latest trends driving the category.”
The Sweets Collection contains BENEO’s ISOMALT, a naturally-sourced sugar replacer and the only one of its kind made from pure beet sugar. With a sweetening profile almost equal to sucrose – but with half the calories – it is ideal for confectioners looking for sugar-free alternatives.

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For further information please contact

PR agency contact:
Jo Kent at Publicasity
Tel: +44 1442 261199
Email: BENEO@publicasity.co.uk
BENEO contact:
Thomas Schmidt
Marketing Director
+49 621 421-151
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