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BENEO makes its first appearance
at this year’s Eurovision Song Contest!

BENEO, one of the leading manufacturers of functional ingredients, has achieved an industry first this weekend – by appearing with other stars of the Eurovision Song Contest!

May 2011 - At a star spangled gathering of over 2,500 guests at the Eurovision Song Contest welcome party by the mayor, Dirk Elbers, in Dusseldorf, BENEO helped get the festivities started by sponsoring the creation of the immense cake that was baked to celebrate the event.  In addition, the company’s popular ISOMALT sugar replacer was used to decorate the Eurovision Song Contest’s heart shaped logo.
Created by highly experienced pastry cook and sugar artist Georg Maushagen, from his Dusseldorf based Café & Zuckerbäckerei, the cake measured over one metre in diameter and weighed 120kg.  The cake creation and sugar sculpture helped welcome the Eurovision Song Contest back to Germany, for the first time in more than 25 years.
Georg Maushagen comments: “I chose to use BENEO’s ISOMALT on the heart shaped Eurovision Song Contest logo as it can be sculpted like sugar, yet is more stable and not sticky because it doesn’t absorb humidity. Also it supports brilliant colours and can be polished to shine like glass.  Its long-lasting technical properties were essential for this project, as the sculpture is to be on show at Dusseldorf’s City Hall until mid-May.”
Jens Böhm, Commercial Managing Director at BENEO-Palatinit, comments:  “We are delighted to have got the chance to support the Eurovision Song Contest, especially as it is taking place in Germany, the “homeland” of BENEO’s ISOMALT.  We wish all 43 nations luck at the event, but being German, I am putting my money on Germany to win this year again!”

Related documents

You can download the press release as .doc (DOCX, 56.59 KB) or .pdf (PDF, 136.99 KB)
Further information to Café & Zuckerbäckerei Maushagen can be found here

Related pictures

You can download the picture in 72dpi (JPEG, 495.96 KB)
Further pictures can be found in our Media library

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For further information please contact

PR agency contact:
Jo Kent at Publicasity
Tel: +44 1442 261199
Email: BENEO@publicasity.co.uk
BENEO contact:
Inga Heinemann
PR Manager
+49 621 421-179
Send me an E-Mail