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Fibre more important than calories according to latest BENEO research figures

November 2012 - New research results from leading functional ingredients manufacturer, BENEO, show that consumers now consider fibre intake more important than calorie counting.
Following research carried out amongst 4,000 consumers in the UK, Germany, Poland, and Spain this summer, findings have shown that although fat and sugar reduction still remain the key considerations for consumers, fibre is now seen as more important than calorie counting and salt reduction.  
When asked to prioritise what they thought was important to them, 67% of respondents from all of the countries replied that they tried to limit fat intake and 63% tried to limit sugar intake. 62% thought it was important to eat enough fibre.  This is compared to the 56% of respondents that felt that calorie reduction was important and the 55% who saw salt reduction as key.  These results highlight the trend in perception amongst European consumers from a calorie counting mentality, towards a fibre focus.  
Myriam Snaet, Market Research Manager at BENEO comments: “The survey brought up some interesting results.  In particular, we are seeing UK consumers placing high importance on ensuring that they are achieving their recommended daily fibre intake levels. With 66% replying that they do care about their fibre consumption, significantly higher than the overall percentage for all four countries, we can see that the US trend for all things fibre is steadily entering Europe, with the UK as the trendsetter.” 
Myriam continues: “The results of our European fibre research clearly show the increasingly high importance that consumers are placing on fibre within their diet.  We are very confident that consumers’ interest in fibre enrichment will continue to grow, as will their drive to reduce sugar and fat in their daily diet.  With this in mind we are well placed to help food producers create recipes with increased fibre. At the same time, sugar and fat content can be reduced thanks to our naturally derived dietary fibres, inulin and oligofructose which also act as sugar and fat replacers.”

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For further information please contact

PR agency contact:
Jo Kent at Publicasity
Tel: +44 1442 261199
Email: BENEO@publicasity.co.uk
BENEO contact:
Inga Heinemann
PR Manager
+49 621 421-179
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